Giving the Edge (3/14/2010)

Many of you have probably noticed the addition of our premium Picks content, where we are offering in-depth against-the-spread, over/under and straight-up pick information on every NCAA Tournament game. This site is geared toward making sports predictions using the most robust and accurate methodology ever designed. We cater to all fans in general, while our premium content caters to those who have a little more to gain, who like to wager on games and/or play fantasy sports.

With more than 45 years in the sports information industry, our organization is intimately familiar with the business and the competition. We understand the wagerer better than just about everyone. And, more importantly, we understand the fan who becomes one and what is presented to him as he does. So it is extremely important to us provide the most educational, intelligent and beneficial approach to our users. When done right, sports wagering can be a great investment and a lot of fun. We are here to help you do it right.

Our goal is not to oversell you anything or just to sell you "air" because you will buy it - as many professionals in the industry have candidly remarked regarding their work. We realize the need for a product that can help, not hurt. We have the best information and analysis.

One of the top handicappers recently told me that he decided to make his Super Bowl pick because the owner of one of the teams was nice to him ten years ago. Obviously, he did not say that to those who spent quite a bit of money buy his picks and then on their own wagers. He got that game wrong. We gave you the Saints and the Under and told you our exact confidence in both. We got those picks right and benefited our readers (hopefully including you). Now, our Picks not only come with confidence, we translate that into optimal play values for wagers so that our subscribers can best manage their money. It is important to us that we provide the best product and that we make you money.

With respect to legality, everyone makes his/her own choices. Please thoroughly research the ramifications of anything that you do. While we are not a legal authority, any simple internet search on the topic will provide plenty takes on the subject. That being said, it is important to consider why such laws and even a negative perception of the activity may exist. It's not necessarily to protect people from themselves, but to protect the integrity of the games. As I mentioned earlier, when done right (and legally), just like the stock market (and much more productively than the lottery), smart sports wagering can be a great way to invest.

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